7Seas is a fictional company i dreamed up that manufactures products for surfers, including sun block, after-sun aloe, ear plugs, lip balm, and surf wax.
This packaging set features a bright color palette to attract high-energy athletes and hobbyists. The logo is easy to spot and invokes the impression of a wave and surf board. The packaging is given texture by a series of surf-themed photograms, and the bold typography reflects the dauntless passion of surf enthusiasts.
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